In order to talk about the future and make it happen, it’s essential that we have a new multilayered, temporal vision.

Below are some extracts taken from a long interview with engineer Marco Palazzetti, drawing on his international commitment to a number of platforms at which energy trends of the future are analyzed in order to translate them into concrete actions in the field of domestic biomass heating.

When I ask Marco Palazzetti what it takes to look at the future in a responsible way, he replies: “a pair of glasses”. Thus begins this interview, with a powerful and clear metaphor. Let’s keep it in mind, because it will help us to better understand some passages of this reflection on the environment, our future and business.

Engineer Marco Palazzetti is a young manager with Palazzetti, as his name suggests, but his commitment goes far beyond the business, as expressed in his very concrete vision.

Looking towards 2070

 “In the context of the company we are used to reasoning on a progressive time line: for sales the horizon is the end of the day or at the very most, the month. The budget is generally annual, the business plan structured on the activities of the next 3/5 years and the long term vision concerns the coming 10 years.

Well, with regard to the environment, we need to look, at the very least, in terms of the next 50 years; we have to adjust our future dimension. This no longer concerns only our life but also, and above all, that of the generations that will inhabit the planet in the decades to come”.

So, this is where the metaphor of the glasses comes in handy.

To have a vision,” explains Palazzetti, “you need to look beyond the horizon, you need to change the usual orders of magnitude. If we talk about climate and environment, it’s not the day after tomorrow that interests us, we need to reflect on how to positively condition the next decades. Regardless of everything.

We need to reason like this otherwise any action we take will be useless. It is necessary to take responsibility for the existence of the planet, in its complexity and fragility, as a fundamental paradigm for future innovation choices”.

At this point I ask him how all this can be combined with the interests of Palazzetti, how business can coincide with sustainability and planetary protection. “Knowing how to change your glasses from time to time,” he replies.

Comfort and health: one and the same

“You see,” – continues Marco – “we are a family business, my grandparents, our parents and now we of the lastest generation, share the idea that there can be no domestic comfort that is not truly interconnected with the environment. That is to say, our comfort and the health of the planet are closely linked.

In a company like ours, it is natural to think like this, not only because we are dealing directly with one of the fundamental issues of the future: energy, but also because generations, children and grandchildren pass through here. Their presence is a multiplier of interest for the decades to come. And this has little to do with business, believe me, and much more to do with love and perspective.

It’s a concept that Palazzetti made its own many years ago. As early as the 1980s, in fact, my father wanted to link the company’s name to the payoff that still distinguishes it today: “warmth that nature likes”. A synthesis of our values and guiding principles: respect for the environment, energy saving, the search for maximum sustainability.

I would like to recall a publicity campaign from 1992; a strong and far-sighted campaign, in which a version of the Ten Commandments from an environmental point of view was put forward, anticipating the emergency situation that we are currently facing. It sounded somewhat alarmist at the time, but it was simply the correct perspective.

Precisely because of this perspective, continues Palazzetti, my work does not take place entirely in the factory or in the office, on the contrary: the objective is to combine the elements of innovation from our research with the priorities that emerge from the international tables where we strive to achieve a coherent vision for the future.

For a new environmental perspective

The ease with which a 16-year-old girl (ref. Greta Thunberg – Swedish activist for sustainable development and against climate change sic.) has managed to focus everyone’s attention on the image of our world when her daughter will be 60 – that is in about 70 years’ time – has forced us to reflect on this ability to change perspective. An ability which in our opinion is essential to doing business in a sustainable way”.

“It is worth repeating once again that we are the first generation to fully understand climate change and the last generation that can do something about it,” affirms Petteri Taalas, Secretary General of the WMO (World Meteorological Organization).

Never has this statement been more true, relevant and dramatically misunderstood. It is time to put on our glasses and do what we have the ethical, moral and scientific duty to do.

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Anna sale in cattedra ogni giorno e poi scende. Si occupa di educazione (anche all’ambiente), di storytelling (anche e soprattutto aziendali), si appassiona ai prodotti che hanno un’etica dentro. E di quelli scrive volentieri.