What does it mean for a company to go green? Greenitaly 2017, the yearly report drawn up by “Fondazione Symbola” and “Unioncamere” (the Italian Union of Chambers of Commerce) dedicated to the ecological and sustainable practices of Italian companies can give you a hint.

The main data collected by Greenitaly 2017

Going green means investing in technologies dedicated to saving energy, reducing the company’s environmental impact or waste production. It also refers to the how much recycled material or resources a company uses. In other words, green practices refer to anything a company does that is good for the environment or for its inhabitants.

Since 2011, about 27.1% of Italian companies (over 350 thousand, i.e. 1 out of 4) have dedicated their Research & Development investments to these topics, creating almost 3 million qualified jobs. Energy engineers, environmental marketing experts and installers of low-impact heating systems are just some of the positions companies have been looking for in recent years to keep abreast of the times.

We are talking about stable jobs, in contrast with the trend that seems to be leading the job market in Italy: 46% of these employees can count on a permanent employment contract against 30% of employees working for other sectors.

Why do companies decide to go green?

More often than not, it’s not a purely selfless choice: according to the general secretary of Unioncamere – Giuseppe Tripoli – green economy is the best anti-crisis tool available to Italian companies. It doesn’t just create new jobs, it also drives innovation (which is often slack) and increases the value of the products and services offered.

Businesses are more appreciated by consumers who are increasingly more sensitive to environmental and eco-sustainable topics.

You can read the whole Greenitaly 2017 report below.